Assura data
2021
Brand strategy and art direction
Assura Data are a new venture, set up to help companies needing to transform the way they manage data processes and simplify the paradox of choice. The new brand needed to reflect years of knowledge and be able to ensure customers achieved results, without the risk of additional time and cost due to the wrong the data solution being chosen. The brand would be a strong foundational platform, designed to grow as the business does.
Building a brand, assured to deliver.
There were three key deliverables needed to create the brand. A new name, to underpin the years of experience within the business and align with core values; an engaging visual identity to act as a memorable stamp for existing and new customer / partners; and finally a web presence that engaged customers at all stages of the buying journey.
Starting with competitive and market research, a series of new name and domain options were created and presented. Once the name was verified and agreed with the client, the project moved into a phase of creating the visuals that would form the brand.
Three creative directions were considered, all of which spoke to different aspects of the brand values. This was presented as part of the decision-making process.
Better data outcomes assured.
Following agreement on the brand direction, a full brand guidelines document was created to ensure consistency going forward. The result was a strong and recognisable brand and website which allowed the team to engage with their extensive partner and customer contacts.
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