Verde clean fuels
2023
Brand and messaging strategy
As part of a merger, and ahead of launching on NASDAQ, Verde Clean Fuels needed to create a new brand identity and messaging that captured the value of their first-its-kind technology. The strategy needed to turn their technical approach into a message that generates interest, educates their audiences on their process, and attracts the attention of potential buyers, journalists and investors.
Communicating the value of a first-of-its-kind technology
Key to the success of the project was creating a messaging framework that combined the insights from the competitor and market research, as well as proving the value in Verde’s technology.
The tried and tested messaging framework, which cross examines these insights led us to 4 key messaging pillars:
Accessible
Renewable
Pioneering
Limitless
The core messages now formed a brand and headline that captured the value that Verde offer in the energy transition. The notion of ‘The low-carbon car of the future is the one you're already driving’ sets them apart from market perceptions that’s EV’s are the best (or only) option for the future of everyday car travel.
The low-carbon car of the future
is the one you're already driving
The brand, messaging and digital presence that Verde now have has solidified them as a real player in the energy transition market.
Following the completion of the brand and website, and alongside a global PR strategy, Verde reached key milestones such as remaining included in the Russell 3000 Index in 2024 and recently announced the closing of a $50 Million Equity Investment with Diamondback Energy.
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